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Observer
Authentic welcome
Awareness to Interest
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Experience journey
Central formatting for journey, personas, and experience across CAMPground. Relationship stages move from Observer to Partner. Personas hold archetype detail. Camps remain circles on the village map. Gathering schedule stays a timed spine under Schedule.
Authentic welcome
Awareness to Interest
Meaningful invitations
Interest to Desire
Recognition
Desire to Action
Co-owned outcomes
Action to Loyalty
Aware of the village, maybe signed up or browsing. Not yet activated inside a camp.
Signed in with basic identity. Chose how they are arriving. May have joined a camp affiliation.
Actively offering time, talent, facilitation, or thought partnership through signals and offers.
Co-building village outcomes: hosting a camp, publishing into the official calendar, or shaping Gathering-wide coordination.
Curious, uncertain, observing from a distance.
Evaluating relevance. Deciding how to engage.
Aligned, energized, seeking clarity of role. Wants visibility.
Invested. Looking for results, shared success, and durable handoffs.
How CAMPground measures whether the experience stays coherent as people move through the lifecycle.
Inclusive mapping
Everyone and every camp can be seen across Journey, Schedule, signals, and People without siloed calendars.
Strategic nurture
Track how far people move from Observer to Partner, and how programs mature from listening to published.
Ecosystem trust
Repeatable handoffs between browsing, signaling, hosting, and official publication. No competing source of truth after publish.